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我国汽车公司的竞争格局正在向立体化、多元化方向发展,汽车行业的市场竞争也日趋激烈,国内品牌汽车对原来进口汽车垄断市场的局面发起了强烈的冲击,各品牌之间的竞争也呈现出白热化的趋势。而市场除了要求产品具有良好的性能、时尚的外观和可靠的质量以外,还需要有一个具有竞争力的营销渠道模式。企业若想在日益激烈的市场竞争中实现可持续发展,首先就必须在营销环节取得竞争优势。本文主要就四个方面对汽车销售企业如何赢得营销进行了一些探讨。
The competition pattern of China’s automobile companies is developing in a three-dimensional and diversified direction. The market competition in the automobile industry is also getting fiercer. Domestic brands have had a strong impact on the original monopoly market of imported automobiles, and competition among brands has also emerged White-hot trend. In addition to requiring the market to have good performance, stylish appearance and reliable quality, the market also needs to have a competitive marketing channel model. If enterprises want to achieve sustainable development in the increasingly fierce market competition, they must first obtain a competitive advantage in the marketing. This article mainly discusses how to win the marketing of automobile sales enterprises from four aspects.