各种迹象表明,我国消费品市场竞争的新时代已经到来。如果说1993年和1994年是这一时代的序幕,1995年则是这一新时代的大幕全面拉开的一年。面对新的时代,每一个厂商都应有清醒的头脑,以全新的战略和战术,迎接新时代的到来。一、1994,烽火燃遍中原回顾过去的1994年,可谓是自改革 Various signs indicate that a new era of competition in China’s consumer goods market has arrived. If 1993 and 1994 were prologues of this era, 1995 was the year when the curtain of this new era was fully unveiled. In the face of a new era, every manufacturer should have a clear-headed mind and use new strategies and tactics to welcome the arrival of a new era. I. In 1994, the fire was burned through the Central Plains. Looking back at the past 1994, it can be described as a reform.