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以《科技与出版》为例,分析了如何凭借独具特色、内涵丰富和充分体现办刊宗旨、编辑思想的专题策划,有效发挥从眼前一亮到吸引持续阅读的“眼球”作用、从怦然心动到激发多样思考的“灵魂”作用、从研究提炼到提供决策参考的“指针”作用的路径。为学术期刊进一步做强、做优、做深、做透专题策划提供了思考和借鉴。
Taking “Science and Technology and Publication” as an example, this paper analyzes how to play an effective “eyeball” role from the moment it can catch the eye on continuous reading through its special planning featuring rich content, fully embodying the aims of the journal and editing thoughts, From the heartbeat to the “soul” role of stimulating diverse thinking, from research to the “pointer” role of decision-making. For academic journals to further strengthen, do excellent, deep, thorough planning provides the project to think and learn from.