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近年来,随着网络技术与计算机技术的发展,带动了各类新兴媒体的快速发展。新兴媒体以其形式多样、个性突出、更新及时的优势对广播电台的发展产生了较大冲击。在新兴媒体的影响下,广播行业的市场竞争越来越激烈,广播电台需打破现状,加快与新兴媒体的融合发展,提高自身的经济竞争力与社会竞争力。本文基于广播电台的发展现状,分析了新兴媒体形势下广播电台的发展策略,希望能以此拓宽广播电台的发展道路,促进其可持续发展。
In recent years, with the development of network technology and computer technology, it has driven the rapid development of various new media. Emerging media have had a big impact on the development of radio stations with their diverse forms, prominent personalities and timely updates. Under the influence of emerging media, the broadcasting industry has become increasingly fiercely competitive in the market. Radio stations need to break the status quo, accelerate the integration with emerging media and enhance their economic competitiveness and social competitiveness. Based on the current situation of radio stations, this paper analyzes the development strategies of radio stations under the emerging media situation and hopes to broaden the development of radio stations and promote their sustainable development.