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日前,虎门一家电商城开业招商,开业仪式上商城的技术人员向来宾展现其所提供的一项服务——大数据管理客服资源。大数据,即巨量资料,或称海量资料,指的是所涉及的资料量规模巨大到无法透过目前主流软件工具处理,可以在合理时间内达到撷取、管理、处理的目的,并整理成为帮助企业经营决策的资讯。“在电商行业中往往遇到一些如如何主动寻找客户、如何防止客户流失、如何有效地管理大客户等实际问题,针对这些问题,该电商城将利用当今最流行的大数据技术,解决电商经营过程中存在的实际问题。”
Recently, Humen opened an investment mall mall, the opening ceremony of the mall’s technical staff to show their guests to provide a service - big data management customer service resources. Big data, huge amounts of data, or mass data means that the amount of data involved is so large that it can not be processed by the current mainstream software tools and can be retrieved, managed and processed within a reasonable time To help business decision-making information. “In the e-commerce industry are often encountered, such as how to take the initiative to find customers, how to prevent customer churn, how to effectively manage big customers and other practical problems, in response to these problems, the electricity mall will use today’s most popular big data technology to solve E-commerce operators in the process of practical problems. ”