去年,本刊曾以《质量立业造福社会》为题,介绍了邯郸包装机械总厂不断改进产品质量,争创全国质量管理和产品实物质量一流的先进经验,引起同行的关注。今天,我们应读者的要求,又访问了该厂副厂长、厂经销总公司经理王文义,请他谈谈在激烈的市场竞争中,企业的经营者如何把握时机,利用自身优势,提高本企业在市场活动中生存发展的应变力、竞争力和生命力,迎接市场挑战。搞活产品营销的问题。 Last year, the magazine once referred to “Quality Founding to Benefit the Society” as the topic. It introduced the continuous improvement of product quality by Handan Packaging Machinery General Factory, striving to create first-class advanced experience in the country’s quality management and product quality, and aroused the attention of counterparts. Today, at the request of readers, we visited Wang Wenyi, deputy director of the plant and manager of the plant distribution company. He asked him to talk about how the company’s managers take advantage of the opportunities and use their own advantages to improve the company in the fierce market competition. Survive and develop the resilience, competitiveness and vitality in market activities to meet market challenges. Invigorate the issue of product marketing.