传统媒体与新媒体、平面媒体与电子媒体之间的互动与融合,成为全媒体时代最鲜明的特征与趋势,并推动我国媒体生态发生重大变化。在媒介融合的大潮下,我国许多媒体为了在竞争中取得优势,往往将文字、声音、视 The interaction and integration between traditional media and new media, print media and electronic media have become the most distinctive features and trends in the all media era and have driven major changes in the media ecology in our country. In the tide of media convergence, many of our media in order to gain the advantage of competition, often text, sound, visual