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从风起云涌到狂风暴雨,网络广告自诞生起就前行得起伏不定。然而网络的数据库本质却让网络广告的互动性可以得到最大限度的发挥,与电子商务相结合,甚至可以更进一步实现微观程度上的关系营销,完成广告主建立品牌资产及销售的任务。对于广告来说,网络是可以大有作为的新战场。本文将就网络广告的特性、本质和衡量标准逐一进行梳理分析。一、数据库模式下的网络广告特点(一)网络广告的传播范围广泛。网络可以把广告信息24小时不间断地传播到世界各地。很多广告
From the surging to stormy, online advertising since its inception has fluctuated. However, the network nature of the database allows online advertising interaction can be maximized, combined with e-commerce, and even further to achieve the relationship between the micro-level marketing, advertising to complete the establishment of brand equity and sales tasks. The Internet is a new battlefield for advertising. This article will be on the characteristics of online advertising, nature and measurement of each combing analysis. First, the characteristics of online advertising under the database model (A) The spread of online advertising a wide range. The Internet can spread advertising messages around the world 24 hours a day. A lot of ads