所有品牌都在期待消费者认同,并且希望这种认同来源于品牌文化,因为文化更具有高认知度、忠诚度与强黏性,能深度影响消费者的真实意愿。可以说,我们每天都会在印刷品或者网络等各种媒体上看到无数的广告语和品牌标语。确实,有一些广告语已经在我们心中占据了一席之地,但是更多的部分只是来去匆匆,无人问津。其实,好的品 All brands are looking forward to consumer acceptance, and hope that this identity comes from the brand culture, because the culture is more awareness, loyalty and strong sticky, can deeply affect the true wishes of consumers. It can be said that every day we see countless advertising slogans and brand slogans in various media such as print or the Internet. Indeed, there are some slogans that already occupy a place in our hearts, but more are just hurry and no one cares. In fact, a good product