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随着科学信息化的快速发展,DM(直接邮寄广告)在广告界得到了广泛运用,在推动广告行业的发展方面具有不可忽视的作用。其是通过邮寄,以信函的形式告知消费者,传达广告内容,运用的是一对一的传播方式,使消费者有一种被尊重的感觉,受到了广大消费者的青睐。但是在广告业蓬勃发展的今天,直接邮寄广告如何在激烈的竞争中能够稳定发展,是每个广告工作者应该思考的问题和为之奋斗的方向。文章从直接邮寄广告目标的要求出发进行分析与研究,从而引出直接邮寄广告创意设计的有效途径。
With the rapid development of scientific informatization, DM (Direct Mail Advertising) has been widely used in the advertising industry and has a significant role to play in promoting the development of the advertising industry. It is by mail, in the form of a letter to inform consumers, advertising content, the use of one-on-one mode of transmission, so that consumers have a sense of being respected by the vast number of consumers of all ages. However, in the vigorous development of the advertising industry, how direct mail advertising can be developed steadily in the fierce competition is what every advertisers should think and struggle for. The article analyzes and researches from the request of direct mail advertisement, which leads to an effective way of direct advertisement creative design.