企业宣传工作在企业的生存发展中占有重要地位。就其工作职能而言,一是导向,二是服务。宣传工作可分为对内、对外两大块。“对内”即宣传思想工作,包括系统的、日常的政治思想教育,职工经常性的思想政治工作,纪律道德建设和民主法制建设等方面,系统性、实践性强,工作难度较大。“对外”即宣传企业工作,包括宣传企业产品、企业信誉、企业形象,提高企业知名度 Corporate propaganda work in the survival and development of enterprises occupies an important position. In terms of their job functions, one is orientation and the other is service. Publicity can be divided into two major internal and external. Internally, that is, publicity and ideological work, including systematic and daily political and ideological education, regular ideological and political work among employees, discipline and morality construction and the building of democracy and the legal system, are systematic, practical and work-hard. “Foreign” is to promote the work of enterprises, including promotion of enterprise products, corporate reputation, corporate image, and enhance corporate reputation