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大众传播在对非物质文化遗产(以下简称“非遗”)保护工作发挥积极的社会功能和社会责任的同时,也与“非遗”保护工作在客观上存在着现实冲突。必须正视和面对二者所存在的冲突问题,进而扬长避短,深入挖掘大众传媒的社会功能与科技潜能,充分发挥大众传播在“非遗”保护工作中的增值效应,进而寻求以大众传播为依托的“非遗”保护对策。
While mass communication plays an active social function and social responsibility for the protection of intangible cultural heritage (hereinafter referred to as “non-legacy”), there are also objective conflicts with the “non-legacy” protection work. We must face up to and confront the conflicts that exist between the two. We should further our strengths and circumvent weaknesses, tap the social and scientific potential of the mass media, give full play to the value-added effect of mass media in the “non-legacy” protection work, Relying on “non-heritage ” protection measures.