随着塑造企业形象意识的加强,随着印刷质量(技术)的提高,一些效益较好的企业,在遇到本企业重大庆典活动时,投入高额费用出一期彩报已不鲜见。但普遍存在的问题是,这些彩报的文字反映的是活动的方方面面,照片大多不外乎活动时的领导讲话、剪彩、来宾参观、职工歌舞等场面。脱不开庆典活动本身的彩报,已成了一个固定模式。杭州电化集团公司厂庆60周年特刊的第571期《电化工人报》彩报,令人 With the enhancement of the awareness of shaping the corporate image, with the improvement of printing quality (technology), some enterprises that have relatively good profits have not seen a lot of investment in the first quarterly report in the event of a major celebration of this enterprise. However, the common problem is that the texts of these newspapers reflect all aspects of the event. Most of the photos are nothing but the leaders’ speech, ribbon cutting, guest visits, staff and dancers and other scenes during the event. It is a fixed pattern that we can not live without the celebration itself. Hangzhou Electrochemical Group Co., Ltd. 60 anniversary of the first issue of the first 571 “Electrochemical Daily” reported that people