大公司收购后在渠道资源、销售半径、原材料议价能力等诸多方面帮助被收购的品牌获得迅速提升,与此同时又通过后者保有原先的独立形象、从而维持住高端售价体系。今年9月,全球最大的食品与饮料集团雀巢公司宣布收购总部位于奥克兰的“蓝瓶咖啡”(Blue Bottle Coffee)。尽管收购金额没有正式对外披露,但据信雀巢公司花费了5亿美元获得 After the acquisition of large companies in the channel resources, sales radius, raw material bargaining power and many other aspects to help the acquired brand get rapid increase, while at the same time through the latter to maintain the original independent image, so as to maintain the high-end price system. In September of this year, Nestle, the world’s largest food and beverage group, announced the acquisition of Blue Bottle Coffee, which is based in Auckland. Although the purchase amount was not formally disclosed, it is believed that Nestlé spent 500 million U.S. dollars