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2012年,不断加速的国内汽车市场终于“驶入”了平稳发展的阶段——虽然增长,但极其缓慢。在这个“微增长”的时代,大部分汽车品牌的销量都处于低增长甚至负增长的状态。但确有个别品牌依然保持着强劲的增长势头,一汽-大众便是其中之一。据统计8月份,一汽-大众以近8.5万辆的销量再次蝉联单月销量冠军,同比增长超过30%。热销反映的是消费者对产品品质的认可,而产品品质的高低又取决于零部件的质量。为了探寻一汽-大众逆市热销背后的深层原因,日前,记者走访了位于常州、温州和成都的3家一汽-大众优秀供应商。
In 2012, the accelerating domestic auto market finally “stepped in” to a steady stage of development - although growing, it was extremely slow. In this “micro-growth” era, most car brands are in low growth or even negative growth. However, there are still some individual brands that still maintain strong growth momentum. FAW-Volkswagen is one of them. According to statistics, in August, FAW-VW once again won the single-month sales champion with sales of nearly 85,000 units, an increase of more than 30% over the same period of last year. Hot sales reflect the consumer’s recognition of product quality, and the level of product quality and depends on the quality of parts. In order to explore the deep reason behind the hot sales of FAW-Volkswagen, a few days ago, the reporter visited 3 FAW-Volkswagen excellent suppliers located in Changzhou, Wenzhou and Chengdu.