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随着市场经济和广告事业的繁荣和发展,广大商业和广告工作者迫切需要学习商业文化学和广告美学。最近,王世德教授推出新作《商业文化与广告美学》。这是我国第一部论述商业文化与广告美学的专著。理论根基深厚,立论高屋建瓴。值得我们注意的首先是它在创建商业文化学和广告美学上作出了新的探索。
With the prosperity and development of market economy and advertising business, the majority of business and advertising workers urgently need to learn business culture and advertising aesthetics. Recently, Professor Wang Shide launched his new book, “Commercial Culture and Advertising Aesthetics.” This is the first monograph in our country that deals with commercial culture and advertising aesthetics. The theoretical foundation is profound, and it is highly recommended to build a high house. The first thing worth our attention is that it has made new explorations in creating business culture and advertising aesthetics.