进入2016年,竞争激烈的国内手机企业终于跨越拼参数的界线,开始在品牌上下功夫了。一个最为显著的现象,就是各家企业开始找形象或者产品代言人,以此影响客户,或者抢占一些细分市场的目标客户。如今,市场领先者在比拼实力的时候,品牌竞争力成为一个关键指标。而影响品牌竞争力的一个主要因素就 Into 2016, the highly competitive domestic mobile phone companies finally crossed the boundaries of parameters, began to work hard in the brand. One of the most obvious phenomenon is that various companies began to find the image or product spokesman, in order to influence customers, or to seize a number of market segments target customers. Nowadays, the market leader in the competition strength, brand competitiveness has become a key indicator. And a major factor affecting the brand competitiveness