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又是一年冬来到,初雪已经光顾北方部分地区,而对于家电业来讲,这正是一个适宜“冬藏”的季节。总结与回顾,是这一时期的主旋律,它为企业的2014划上了句号,却也书写了2015甚至更远未来的省略号。评述2014家电企业大事记,最让人津津乐道的怕是两件,一是惠而浦入主合肥三洋,宣告了世界第一的白电巨头全面进入中国市场,随时可能到来的格局之变、品牌竞争搅动了中国家电业平静数年的水面;还有博世、西门子股权之变,带来坊间种种猜测的同时也刺激了各家电企业角逐高端市场的野心;再有便是伊莱克斯收购通用电器,强强合作的结果令人生畏。
It is also a year of winter has come, the first snow has patronized parts of the northern part of the country, but for the appliance industry, this is a suitable “winter possession” of the season. Summarizing and reviewing is the theme of this period, it ends the year for businesses 2014, but it also writes ellipses for 2015 and beyond. Commentary 2014 appliance business memorabilia, the most talked about people are afraid of two, Whirlpool Whirlpool into Hefei Sanyo, declared the world’s first white giants to enter the Chinese market, the pattern may change at any time, the brand competition Stir the Chinese appliance industry for several years the water calm; there are Bosch, Siemens equity change, bringing a wide range of speculation also stimulated the ambition of the home appliance enterprises compete for high-end market; then Electrolux acquired General Electric, The result of strong cooperation is daunting.