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通过对厦门市民都市休闲农业需求的调查发现,目前厦门市民对于都市休闲农业的需求总体上比较大,都市休闲农业市场已经有了一定规模,有较好的市场发展前景。调查同时也显示,厦门市民对于最近一次休闲农业游的评价并不高。娱乐活动项目偏少、项目没有想象中的有特色、交通不便利等因素是市民休闲农业游满意度总体偏低的主要原因。建议利用“互联网+”撬动休闲农业市场、做足参与性项目以满足消费者的体验需求、以美丽乡村建设为契机加强基础设施建设。
According to the survey of demand for urban leisure agriculture in Xiamen, it is found that the demand for urban leisure agriculture in Xiamen is generally large. The market for urban leisure agriculture has reached a certain scale and has a good market prospect. The survey also showed that Xiamen residents for the recent evaluation of leisure agriculture is not high. Fewer entertainment projects, the project did not imagine the characteristics of traffic inconvenience and other factors is the satisfaction of leisure travel of the general public the main reason for the low. It is suggested to use “Internet +” to lean the leisure agriculture market, make full participation in the project to meet the needs of consumers and take advantage of the beautiful rural construction as an opportunity to strengthen infrastructure construction.