中国近代史上曾有著名的“问题与主义”之争,胡适先生以“多研究些问题,少谈些主义”为这场论争留下一抹永久的亮色。反观当今电视,应该说问题研究的比较多,主义谈的比较少。先说说有关电视的三个问题。抛开政治层面的问题不谈,在经济、文化和科技领域,当今电视发展至少面临三个深具挑战性的问题:一是同质化问题、二是产业化瓶颈问题、三是新媒体化路径问题。 In the history of modern China, there was a famous struggle between “issues and doctrines”. Hu Shih kept studying “some issues more with less” and left a touch of permanent bright color on this debate. In contrast, today’s television, it should be said that the problem of more research, less talked about. Let me talk about three issues related to television. Apart from the political issues aside, in today’s economic, cultural and technological fields, the development of today’s television faces at least three challenging issues: first, the issue of homogeneity; second, the bottleneck of industrialization; third, the issue of new media Path problem.