Google成功的秘诀并不在于其搜索技术,而是其广告拍卖竞价系统,它使得 Google 的广告收入一路飙升。众所周知,Google以创新的搜索引擎技术而一跃成为搜索巨头,但是Google直到在其搜索结果页面提供广告业务才开始盈利。目前 Google市值高达一千亿美元,而其99%的收入来自于广告业务。来自哈佛大学斯坦福大学以及伯克利的加利福尼亚大学三名教授在一 The secret to Google’s success lies not in its search technology, but in its auction auction bid system, which keeps Google’s advertising revenue soaring. As we all know, Google has become a search giant with innovative search engine technology, but Google did not make money until it provided advertising on its search results page. Google currently has a market capitalization of $ 100 billion, with 99% of its revenue coming from advertising. Three professors from Stanford University at Harvard University and the University of California at Berkeley