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随着全球化的日益推进,以及2014年南京青奥会的临近,南京旅游网络外宣的重要性日益凸显。然而,南京网络外宣仍然存在内容贫乏,形式单一等问题。尝试从南京的非物质文化遗产的英文网络外宣着手,分析其现状以及存在的问题,提出能够改善南京旅游英文网络外宣的建议:政府部门要加大支持力度;英文旅游网站建设要注重内容的全面性;旅游网络外宣要不断丰富宣传形式和手段。
With the progress of globalization and the approaching of 2014 Nanjing Youth Olympic Games, the importance of Nanjing Tourism Network’s propaganda has become increasingly prominent. However, there are still some problems in Nanjing’s network outreach, such as the lack of content and the single form. Try to start from outside the English network of intangible cultural heritage in Nanjing, analyze the status quo and existing problems, put forward recommendations to improve the Nanjing tourism English network outreach: government departments should increase support; English tourism site construction should pay attention to the content Comprehensiveness; travel network propaganda should continue to enrich the forms and means of propaganda.