对比语用学与翻译紧密结合,两者都涉及到两种不同语言的研究与转化。翻译强调把握主旨,突出对等性。而对比语用学则从情境解读不同语言。语用学各个领域取得的研究成果都可为翻译提供指导。本文采用语用对比研究方法探讨公示语中的翻译现象,并提出相应的语用翻译策略。 Contrastive Pragmatics is closely integrated with translation, both of which involve the study and transformation of two different languages. Translation emphasizes grasping the theme and emphasizing equivalence. Contrastive Pragmatics, on the other hand, interprets different languages ​​from context. The research results in all fields of pragmatics can provide guidance for translation. This article uses the method of pragmatic comparative study to explore the phenomenon of translation in public signs, and proposes the corresponding pragmatic translation strategy.