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去年底,深圳市住宅局采用向社会公开招标的方式,重新选聘鹿丹村住宅小区的物业管理单位,引起了物业管理行业的强烈反响,有十几家物业管理公司投标,最后由实力雄厚的深圳万科物业管理公司一举中标;而去年,瑞昌大厦由于管理混乱,众业主齐“炒”管理公司的“鱿鱼”,另聘中海物业公司海滨管理处接管,也引起了社会各界的关注。物业管理企业都意识到要面临市场竞争了。如何才能在竞争中获胜呢?下面从企业战略的角度加以分析。
At the end of last year, Shenzhen Housing Bureau adopted the method of public bidding to the public to re-elect the property management unit of Ludeng Village residential quarters, which has aroused strong repercussions from the property management industry. More than a dozen property management companies have tendered their bids and finally the real estate Shenzhen Vanke Property Management Company won the bid in one fell swoop. Last year, Ruichang Building was chaotic because of the management, and all the owners Qi managed to “squid” the company’s “squid” and took over the management by the Coastal Administration of China Shipping Property Company. It also aroused the public’s attention. Property management companies are aware of the need to face market competition. How to win in the competition? From the perspective of business strategy to be analyzed.