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2013年媒体格局骤然变化,全媒体大片时代悄然来到,天津卫视也跻身到一线卫视的行列。天津卫视2013年明确提出“传递生活正能量”频道理念,从职场正能量、爱情正能量、明星正能量以及大剧正能量等方面进行了战略升级,开启了全媒体营销新战略,立足于现实,从积聚到传承,能量不断升级。2014年的天津卫视将合聚变正能量,全面释放生活正能量,用最优质的资源迎接各方来客。
In 2013, the media landscape changed suddenly. All media outlets quietly came, and Tianjin Satellite TV also ranked among the top tier satellite TV stations. In 2013, Tianjin Satellite TV explicitly proposed the channel concept of “transmitting positive energy of life” and launched a strategic upgrade from the positive energy of workplace, positive energy of love, positive energy of celebrities and positive energy of drama to launch a new strategy of all-media marketing, In reality, from accumulation to inheritance, energy continues to escalate. Tianjin Satellite TV in 2014 will combine positive energy, fully release the positive energy of life, and meet the visitors with the best quality resources.