主旋律广播节目创新需要有新思维。在当前主旋律题材广播节目创新乏力的情况下,唯有沉下心来苦练内功,重视挖掘思想内涵,按照传播规律办事,才是这类节目成功的关键。本文以上海广播电视台《党旗下的回响》节目为例,通过分析栏目创作过程中如何解决主题、视角、体验等三个必须面对的问题,来探讨主旋律题材广播栏目的创作路径。 Mainstream radio programs need to have new ideas for innovation. Under the current lack of innovation in theme radio programs, it is the key to the success of such programs that only by sinking their hearts to practice internal strength, to attach importance to digging out the connotation of ideas and acting in accordance with the law of communication, This article takes the “echo of the party” program of Shanghai Radio and Television Station as an example to discuss the creative ways of theme broadcasting section by analyzing how to solve the three problems that must be faced in the process of column creation, such as theme, perspective and experience.