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有创意的动漫游戏内容能够带动衍生产品的销售,而出众的动漫产品又能反过来激发内容的诞生,产品和内容其实是互为衍生品的。无论是国内还是国外,都形成了一个共识:光靠卖动画片是赚不了钱的。要赚钱,就需要开发周边产品、衍生产品。今天,动漫和游戏衍生的创意触角早就延伸到了包括服装、玩具、家庭装饰等人们日常生活的各个领域,这些衍生产品围绕着对内容的消费体验,形式多样,并不断被开发出来。
Creative animation game content can drive the sale of derivative products, and superior animation products can in turn stimulate the birth of the content, the product and the content are actually derivatives of each other. Whether domestic or foreign, have formed a consensus: just selling cartoon can not make money. To make money, you need to develop peripheral products, derivatives. Today, the creative origins of animation and games have long been extended to all areas of everyday life, including clothing, toys, home decor, etc. These derivatives are constantly being developed around the consumer experience of content, in various forms.