运用文献资料法,对奥运会电视转播模式的发展历程进行了分析总结。通过对BOB的成立过程、性质和使命、职责、组织管理和运行机制的分析,我们可以对BOB有个更深刻的了解。BOB为北京奥运会留下了重要的遗产:为我国电视转播事业培养大批人才;提高了我国电视转播的国际化水平;促进我国电视媒体的科技化发展。 Using the method of literature and materials, this paper analyzes and summarizes the development of the Olympic TV broadcast mode. Through the process of BOB, the nature and mission, responsibilities, organizational management and operational mechanism analysis, we can have a more profound understanding of BOB. BOB left an important legacy for the Beijing Olympic Games: cultivating a large number of talents for the cause of China’s television broadcasting; raising the internationalization level of China’s television broadcasting; and promoting the scientific and technological development of China’s television media.