对于工业设计来说,能不能给观众带来视觉上的审美愉悦,是作品成功与否重要标志。所以在当代工业设计中,设计者普遍追求视觉冲击的提升,以此来吸引住观众的目光,进而为观众与作品的进一步交流打下基础。鉴于此,本文从视觉冲击力的含义谈起,就其多种提升途径进行了具体的分析。视觉冲击力的含义和意义所谓视觉冲击力,就是运用视觉艺术手段,使接受者的视觉感官受到强烈的触动,并留下深刻的印象。具体而言,人类虽然具有视觉、嗅觉、味觉、听觉和触觉五种感知功能,并各自有着各自的功用,但是 For industrial design, can bring the visual aesthetic pleasure to the audience, is an important symbol of the success of the work. Therefore, in contemporary industrial design, designers generally seek to enhance the visual impact in order to attract the attention of the audience, and thus lay the foundation for further communication between the audience and the work. In view of this, this article starts from the meaning of visual impact, and makes a concrete analysis of its various promotion ways. The meaning and significance of visual impact The so-called visual impact is the use of visual arts means, so that the recipient’s visual senses by a strong touch, and left a deep impression. Specifically, although human beings have five perception functions of vision, smell, taste, hearing and touch and each has its own function,