企业文化作为一种管理方法应用在经营活动中,可催生企业的活力,激发员工的责任感、荣誉感和使命感。企业文化的发展与企业的经营活动和管理创新密不可分,对企业的长期经营业绩具有重大的影响,甚至成为决定企业兴衰的关键因素。 Corporate culture as a management method used in business activities, can spawn the vitality of enterprises, to stimulate staff’s sense of responsibility, sense of honor and mission. The development of corporate culture is inextricably linked with the operation and management innovation of the enterprise, which has a significant impact on the long-term operating performance of the enterprise and even becomes the key factor that determines the rise and fall of the enterprise.