澳大利亚在亚太经济圈中有着举足轻重的地位,其广告行业也保持领先的地位,形成了独具特色的广告制度与文化。澳大利亚是最早建立广告自我监管制度的国家之一,发展已相对成熟,对多个国家的广告管理机制都有重要影响。本文以澳大利亚广告行业的自我监管制度作为研究对象,重点梳理了自我监管制度的历史,包括制度的建立、发展与重大转折等方面。本文是之后的制度体系研究的基础。 Australia plays a decisive role in the Asia Pacific economic circle. Its advertising industry also maintains a leading position and has formed its own unique advertising system and culture. Australia is one of the earliest countries to establish an advertising self-regulation system. Its development is relatively mature and has an important impact on the advertising management mechanism in many countries. In this paper, the self-regulatory system of Australian advertising industry as the research object, focusing on combing the history of self-regulatory system, including the establishment of the system, development and major turning point. This article is the basis for the research of institutional system.