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办好电视栏目,推出名牌节目,对于增强电视传播效果具有十分重要的意义。优秀电视栏目应具有下述特点:节目定位具有明确的主导传播意向、节目类型相对规范、节目样式多样化、节目风格具有个性、节目内容具体生动、节目表现形式不拘一格。具体而言,制作传播电视节目的目的是实现正确的舆论导向,包括政治思想、审美意识、伦理道德、生活方式等各方面的导向。
To do a good job of the television program and launch the brand-name program is of great significance to enhancing the television broadcasting effect. Excellent television program should have the following characteristics: program positioning has a clear dominant intention of communication, program type is relatively standardized, program style diversification, program style with personality, program content is vivid, eclectic expression of program forms. Specifically, the purpose of producing and disseminating television programs is to achieve the correct direction of public opinions, including political ideology, aesthetic awareness, ethics, and lifestyle.