随着“消费者主权”时代的来临,以及互联网、大数据等信息技术的广泛应用,卷烟营销环境、消费者消费习惯发生了深刻变化。与之相对应的是未来行业发展面临的市场竞争、环境约束、增长压力也将不断加大,对商业企业而言,如何准确定位、升级服务、引导消费,实现“顶棚战争时代”的破冰前行就显得尤为重要。在“新常态”下,株洲市烟草专卖局(公司)立足实际,积极探索,砥砺前行,始终以消费者为关注焦点,不断探索适应消费新趋势的卷 With the advent of “consumer sovereignty ” and the widespread application of information technologies such as internet and big data, the marketing environment of cigarettes and the consumer habits have undergone profound changes. Correspondingly, the market competition, environmental restraints and growth pressures facing the future development of the industry will also continue to increase. For commercial enterprises, how to accurately locate and upgrade services and guide consumption so as to achieve the goal of “roof war era”? It is especially important to break the ice. In the “new normal”, Zhuzhou Tobacco Monopoly Bureau (company) based on the actual, actively explore and temper forward, always focus on consumers, and constantly explore the new trend of consumption to adapt to the volume