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各卖场的促销活动此起彼伏,活动不断加码,很多零售企业活动销售占比已经超过60%,但一场活动到底从竞争对手处争到多少市场份额,又透支了多少原有的消费者需求,对企业经营毛利又有多少影响就不得而知了,而消费者却已经被养成了等活动的惯性,所以零售企业的促销活动还是会继续。但要想做出好的促销,并且从促销中得到最大的利益,难度也越来越大。因此,当前,零售企业的促销活动,更多的是在拼细节,看谁能把各细节做得更到位。
The promotional activities in different stores are increasing in frequency with increasing number of activities. The sales of many retail enterprises account for more than 60% of the total sales. However, how much market share an event competes with competitors and overdone the original consumer demand? It is not known how much the company’s gross profit will have. However, consumers have already been nurtured by the inertia of other activities. Therefore, the sales promotion activities of retailers will continue. However, to make good promotions, and get the maximum benefit from the promotion, the difficulty is also growing. Therefore, at present, the retail business promotion activities, more is to make up the details, to see who can make all the details more in place.