今年以来,空调各线品牌纷纷使出浑身解数展开了新一轮的拼杀,空调广告空前活跃,一季度达到了2.4亿元人民币,空调的价格战愈演愈烈。面对如此热闹的空调市场,消费者无所适从,摸不着头脑,能使人一目了然的只有令人心动的低价格。然而诱人的低价格空调开始遭到专家们的质疑。 5月30日,在中国消费者协会召开的“科学消费 Since the beginning of this year, brands of air-conditioning brands have resorted to a new round of fights. Air-conditioning advertising has been unprecedentedly active, reaching RMB 240 million in the first quarter. The air-conditioning price war has intensified. Faced with such a buzzing air-conditioning market, consumers are at a loss as to what to do and find it difficult to understand at a glance. However, enticing low-cost air conditioners began to be questioned by experts. May 30th, ”Scientific Consumption" held by China Consumer Association