成熟的市场犹如熟透的柿子,拿捏的分寸和技巧至关重要。在快速消费品行业,很多品牌发展到一定阶段都有可能面临成熟市场的管理问题。当柿子成熟的时候,红红软软的,拿捏在手上就已经感受到那香甜的味道。但当柿子熟得太透时,拿捏的时候却是需要非常的技巧了。成熟的市场,尤其是以传统渠道为主要销售渠道的快速消费品就犹如这熟透的柿子,要想吃到那香甜的美味,真是需要比新开发市场付出更多的努力与技巧。 Mature markets like mature persimmons, the sense of propriety and skill. In the fast moving consumer goods industry, many brands are likely to face management problems in mature markets when they reach a certain stage. When the persimmons mature, red and soft, have squeezed in the hand already felt the sweet taste. But when the persimmons cooked too thoroughly, when the pinch is the need for a very skillful. Mature markets, especially FMCGs based on traditional channels, are like ripe persimmons. To get the sweet taste really requires more effort and skill than the newly developed markets.