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蒙牛“传奇”其实并不传奇。走出伊利的牛根生说,重新做人不可能,但是重新做企业却是可能。正是这“重来”之举成就了蒙牛6年乳业“搅局者”最终的“领先之道”——紧紧围绕为客户创造价值,让对的事情更具效率,让旧的错误不再重犯——对于蛰伏乳业21年之久的牛根生而言,6年蒙牛史记,简单如“好像重活一次,肯定比上次活得明白”。2D05年,为实现百亿目标,信仰“财散人聚”的牛根生开始第二次的“清零”与“重来”:作为“领先者”的蒙牛,如何实现基业长青?如何走出高度同质化的乳业围城,从头学习作为一个行业“领导者”所应该具有的引导整个行业生态健康发展的使命与担当?
Mengniu “legend ” is not legendary. Niu Gensheng, who came out of Erie, said that it is impossible to be a new life, but it is possible to re-establish the business. It is this “re-come” achievements Mengniu six years of dairy industry “spoiler ” the ultimate “leading the way ” - closely around creating value for customers, so that things are more efficient, Let the old mistakes no longer repeat - for Niu Gensheng hibernating 21 years of dairy industry, six years Mengniu Historical Records, simply as “seems to be re-activated once certainly more than last known ”. In order to achieve the goal of 10 billions in 2D05, Niu Gensheng, a believer in financial management, started his second “zero reset” and “double comeback”: how Mengniu, as a “leader” Everlasting? How to get out of the highly homogeneous dairy industry siege, learn from scratch as an industry “leader ” should have the guidance of the entire industry ecological and healthy development mission and play?