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现今社会不断加快城市化和现代化的发展步伐,使得现代人的生活与精神压力问题越发突出,乡村旅游作为一种能使人身心放松、愉悦舒畅的休闲旅游形式越来越受到人们的青睐。因此,本文以乡村旅游服务质量为研究点,结合西安市具有代表性的乡村旅游目的地——上王村进行问卷调查,分别从服务响应、服务承诺、服务信任、服务体验、服务设施环境及人性化服务6个方面进行分析,得出结论(1)上王村整体旅游服务水平还有待提
Nowadays, the society accelerates the pace of urbanization and modernization, making the problems of modern life and mental stress more and more prominent. Rural tourism, as a kind of leisure and tourism that can relax people, relax and relax, is more and more favored by people. Therefore, in this paper, the quality of rural tourism service is taken as a research area, and a questionnaire survey is conducted on Shangwangcun, a representative rural tourism destination in Xi’an. From the aspects of service response, service commitment, service trust, service experience, service facilities environment and Human service analysis of six aspects, concluded (1) the overall tourism service level on Wangcun still to be mentioned