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I. Opportunities and challenges of Chinese enterprises In March 26, Legend group signed an agreement for cooperation with International Olympic Committee in Beijing, announcing formally it is the 6th TOP for International Olympic Committee, and Chinese enterprise is stepping on the road for Beijing Olympic Games create world brand. Olympic Games is always regarded as the good opportunities for the enterprise to extend its brands to the international market, for instance, Samsung rises sharply after South Korea hosted the Olympic Games, and Coca Cola have decades of history of supporting the Olympics.
I. Opportunities and challenges of Chinese enterprises In March 26, Legend group signed an agreement for cooperation with International Olympic Committee in Beijing, announcing formally it is the 6th TOP for International Olympic Committee, and Chinese enterprise is stepping on the road for Beijing Olympic Games create world brand. Olympic Games is always ideal as the good opportunities for the enterprise to extend its brands to the international market, for instance, Samsung rises sharply after South Korea hosted the Olympic Games, and Coca Cola have decades of history of supporting the Olympics .