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本文将消费者剩余理论作为量化分析工具,深入研究顾客让渡价值中的顾客购买利益和货币成本通过需求量和需求变动影响消费者决策行为的程度,进而提出顾客让渡价值中所引申的给企业当前竞争战略的几点启示。
In this paper, we use the theory of consumer surplus as a quantitative analysis tool to deeply study the extent to which customers’ purchasing interests and monetary costs affect the decision-making behavior of consumers through the changes in demand and demand. Then, Inspiration from the Current Competitive Strategy of Enterprises.