广告设计作为一种与人们紧密接触的商业创造形式,主要通过色彩、图像、文字等不同元素的运用来进行相关的情感表达,并通过这种表达来影响受众对品牌的认知,从而影响受众的购买行为。广告设计师必须关注人们的情感,关注社会环境与事件在广告设计的过程中充分渗透情感理念。 Advertising design, as a form of commercial creation in close contact with people, is mainly related to the emotional expression through the use of different elements such as color, image and text, and through this expression, the audience’s influence on the brand is influenced, thereby affecting the audience Purchase behavior. Advertising designers must pay attention to people’s emotions, pay attention to the social environment and events in the advertising design process fully penetrate the emotional concept.