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1995年,中国政府在协调中谋求全面发展,政府形象也得到全方位塑造。中国改革日渐深化,政府形象的改善也日益迫切。特别是随着市场经济的深入发展,政府与社会之间的互动模式也逐渐确立。政府对社会的调控与引导,社会对政府形象的期望与要求,在1995年已通过诸多载体和事件得到充分体现。时至今日,政府形象已不仅仅具有传统的道德导引功能,而且在提高国际影响力、在中国社会民主化进程中制度建设等方面都具有极强的推进功能。因而“政府形象”作为一个重大的理论课题和实践问题摆在了政府公关的面前。政府形象也
In 1995, the Chinese government sought for all-round development in its coordination and the image of the government was also shaped in all aspects. The deepening of China’s reform and the improvement of the government’s image have also become increasingly urgent. Especially with the further development of the market economy, the mode of interaction between the government and the society is gradually established. The government’s regulation and guidance to the society and the expectations and demands of the government for the government image have been fully reflected in many carriers and incidents in 1995. Up to now, the image of the government has not only the traditional function of moral guidance, but also has extremely strong promoting function in raising international influence and institutional building in the process of democratization of Chinese society. Therefore, “government image” as a major theoretical issue and practical issues before the government public relations. Government image also