论文部分内容阅读
以2004-2005赛季中国排球联赛的电视直播收视数据为主要依据,对中国排球市场进行受众特征、收视率、收视成本等方面的分析。结果表明,国内排球联赛的受众构成以中老年为主,观众集中度则趋向高学历化;排球联赛的电视直播收视率较高,收视成本较低,但与篮球联赛相比,前景不容乐观。针对排球市场现状,为排球联赛组织者提供了五点相关的建议。
Based on the live TV ratings of China Volleyball League during the 2004-2005 season, this paper analyzes the demographics, ratings and viewing costs of the Chinese volleyball market. The result shows that the audience of the domestic volleyball league is dominated by the middle-aged and the aged, while the concentration of the audience tends to be highly educated. The volleyball league has a higher live television rating and lower viewing cost, but the outlook is not optimistic compared with the basketball league. For the volleyball market status quo for the volleyball league organizers provided five related recommendations.