2013年广告行业的新现象总结起来有三点:1、媒体形式多样化。媒体形式越来越多样,体现在数字科技与媒体充分融合,随着科技的发展,更多数字科技的成果,成为新的媒介载体;2、广告主和媒体同一化。广告主和媒体的界限越来越模糊,例如知名电商网站,它们既是大量投放广告的广告主又是优势网络广告媒体;3、移动广告普及化。以便携媒体,如手机和平板等便携设备作为载体的移动广告在这一年实现了爆发式的增长,主要源于硬件的普及和创新,如微信和微博等社会 The new phenomenon in the advertising industry in 2013 sums up three points: 1. The media is diversified. Media forms are more and more diverse, reflected in the full integration of digital technology and the media, with the development of science and technology, more digital technology achievements, become the new media carrier; 2, advertisers and the media of the same. Advertisers and the media increasingly blurred boundaries, such as the well-known e-commerce sites, which are both advertisers advertising a large number of advertising is the advantage of online advertising media; 3, the popularity of mobile advertising. Mobile advertising, with portable media such as mobile phones and tablets as carrier, achieved explosive growth this year due to the popularity and innovation of hardware such as WeChat and Weibo