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包装设计是现代设计重要的组成部分之一,包装设计的发展一直伴随着人类文明和文化的进步。它的发展历程无不与现代设计的演变进程息息相关,无论是理论上,还是具体设计实践,包装设计时刻走在时代的前沿,表达设计新潮,体现设计主流。随着现代社会的发展和人们审美能力的提升,市场上的各类产品都会对外包装进行一定的改良从而跟上时代的步伐。白酒类包装也是如此,白酒是中国传统饮品,有着悠久历史,其包装对销售起着重要的作用。通过对“衡水老白干淡雅系列”的包装设计存在的问题及改良方案的研究,对其包装设计进行调整和统一,有助提升衡水老白干酒在市场及消费者中的品牌形象及影响力。
Packaging design is an important part of modern design, packaging design has been accompanied by the development of human civilization and cultural progress. Its development history is closely related to the evolution of modern design. Regardless of its theory or specific design practice, packaging design is at the forefront of the times, expressing design trends and embodying the mainstream of design. With the development of modern society and the improvement of people’s aesthetic ability, all kinds of products on the market will make certain improvements to the packaging to keep pace with the times. The same is true of white wine packaging, liquor is a traditional Chinese beverage, has a long history, its packaging plays an important role in sales. Through the “Hengshui Laobaigan elegant series” of packaging design problems and improvement programs to study the packaging design to adjust and unify, will help enhance Hengshui Laobaigan wine in the market and consumer brand image and influence.