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广告还是维系企业与媒体的惟一纽带吗?答案当然是否定的。在今天这个多元化发展的时代,企业与媒体相互借重,深度的战略合作模式产生着更为深远的影响。新的关系定位让传媒界和企业界的思索永不停息。
Advertising is still the only link between business and media? The answer is of course no. In this era of diversified development, the strategic cooperation model between enterprises and the media borrowing from each other has a far-reaching impact. The new relationship between the media and business thinking never stop.