对任何一个市场而言,降价总是与厂家的销售和利润捆绑在一起。选择大幅降价促销策略的前提,一是产品利润空间广阔,品牌获利丰厚;二是清理库存和积压,加快资金流动;三是实力雄厚者以降价袭击竞争对手,压制竞争对手的成长,如最近汽车行业国际品牌的连番降价,真正用意就在把国产品牌控制在萌芽状况。 不可否认降价是最有效的促销利器。通过在一定或一段 For any market, price cuts are always bundled with manufacturers’ sales and profits. The premise of choosing a substantial price reduction promotion strategy is that the product has a wide profit margin and the brand is profitable; the second is to clear inventory and backlog and accelerate capital flow; the third is to use strong prices to attack competitors and suppress the growth of competitors, such as The continuous reduction in the price of international brands in the automotive industry is the real intention to control domestic brands in the bud. It is undeniable that price reduction is the most effective promotion tool. Pass in a certain or a period