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手机报的出现,开启了一个“行走阅读”的时代。3G的到来,给彩信手机报带来了巨大的考验与挑战。在激烈的竞争中,彩信手机报的生存与发展,成为值得关注的问题。本文从媒介属性角度对彩信手机报的发展路径进行探析,从加强突发事件报道、精炼提示性新闻、强化本地新闻、提供生活服务信息四方面展开讨论。
Mobile newspaper appeared, opened a “walk reading ” era. The advent of 3G, mobile phone MMS has brought a huge test and challenge. In the fierce competition, the survival and development of MMS mobile phone newspaper has become a concern. This paper probes into the development path of MMS newspaper from the perspective of media properties, and discusses the four aspects of strengthening emergency coverage, refining tips, strengthening local news and providing life service information.