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随着文化产业的迅猛发展,新闻媒体的发展也迎来了高速发展的契机,新媒体如雨后春笋般的不断涌现,使得新闻信息无时无刻的影响与改变着人们的生活观念、行为方式、思想道德等诸多方面。信息时代,新闻在提升国家综合竞争力方面有着举足轻重的地位,其作用不仅仅是为国家在国际社会扩大影响力,而且更关乎到百姓的实际生活,通过建立积极的舆论导向,丰富人民的精神生活促进国家的发展。那么,如何有效提高新闻的影响力成为一个亟待人们思考的问题。笔者经过长期的调查,认为做好以下几点有助于提升新闻的影响力。
With the rapid development of cultural industries, the development of the news media has also ushered in the opportunity of rapid development. New media are constantly emerging, making the influence and changing of people’s life concept, behavior, ideology and morals Many aspects. In the information era, news plays an important role in enhancing the comprehensive competitiveness of the country. Its role is not only to expand the influence of the country in the international community, but also to the actual life of the people, and to enrich the people’s spirit by establishing a positive public opinion Life promotes national development. So, how to effectively improve the influence of news has become an issue urgently people think. After a long period of investigation, I believe that doing the following things will help enhance the influence of the news.