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运用文献资料法,以两个篇章展开论述,即NBC:刘翔的伤病对于中国、体育迷来说是个损失,NBC:刘翔的退赛对广告客户是个打击,旨在以刘翔两次退赛报道的风格化评论研究分析视角,理解体育媒体理论与实践进程。
NBC: Liu Xiang’s injury is a loss for sports fans in China and NBC: Liu Xiang’s retirement is a blow to advertisers, aimed at Liu Xiang twice withdrawn from the race report Stylistic review of research perspectives, understanding of sports media theory and practice process.